It’s said that a photo is worth a thousand words. If so, a video must be worth at least ten thousand.
Video is arguably the most entertaining form of online content, earning far more viewer engagement than text or images. As a result, many businesses are now getting involved in video marketing. However, to create a great video marketing strategy, it’s important to be aware of the current trends.
Here’s a look at some video marketing trends that you should take note of in 2019.
Storytelling
Everyone loves a good story. Video is a persuasive form of media. However, what makes a video truly impactful is the plot behind the story. Effective storytelling hooks your audience and leaves them curious to know more about your business and product. Furthermore, storytelling helps humanize your brand, making it more relatable to consumers. Don’t feel pressured to spend thousands of dollars on flashy and elaborate videos. Just focus on the story you want to tell.
Live streaming
People like to live in the moment, which explains why live streaming has been rapidly growing over the years. So much so, it is now a feature on most social media platforms (e.g. Instagram, Facebook, YouTube, etc.). Companies use live video to show off new products, provide coverage of events and offer various services, such as tutorials, webinars, Q & A sessions and much more. This simple and free method of marketing allows businesses to increase brand awareness and interact with consumers in real time (and all you need is your smartphone).
How-To Videos
When trying to figure out how to use a product, consumers gravitate more towards demonstrations than manuals. That’s why many businesses have tutorial videos, either on their website or YouTube channel, in order to show customers how to use their goods and services. These videos engage visitors and build loyalty toward your company. At the same time, they show potential customers how they can benefit from your business.
Collaboration with Influencers
In order to market movies successfully and attract large audiences, movie producers usually cast A-list actors. The same tactic is used for video marketing. Businesses team up with individuals who have large social media followings in order to boost their brand awareness. This includes featuring the influencer in video ads, letting them promote company events via live streaming and so on. By having influencers involved in your video marketing strategy, you not only give your customer a reason to trust your brand, you also gain access to the already-established community of the featured influencer.
To conclude, video marketing is growing and is an avenue that still has so much potential. Apart from being aware of current trends, it’s crucial that businesses understand their respective target audiences and tailor their video marketing strategy to customer needs.
