TripAdvisor is the world’s largest travel website, providing reviews of hotels, restaurants, attractions and other travel-related content.
It also has interactive travel forums. It reportedly has more than 60 million members who have generated over 200 million reviews.
Why use TripAdvisor?
With travellers’ increasing reliance on peer reviews to help them make informed decisions, TripAdvisor is the first website that springs to mind for holidaymakers wishing to get additional information about a particular destination, hotel/inn, restaurant or island tour they wish to experience.
Globally, travel review websites are the go-to travel resource for the majority of vacationers and business travellers and they are used by an estimated 69 percent of consumers. Next comes online travel agencies, which are popular with 57 percent of travellers, followed by tour operator sites used by 56 percent of general travellers and by 43 percent of families and friends. Magazines and brochures are the primary source of information for 30 percent of holidaymakers while 24 percent of them use social media. This means the best way to market your business to prospective vacationers and tourists is through TripAdvisor.
TripAdvisor is important!
In order to make sure that your business generates as many reviews as possible, it’s essential to encourage guests to share their experience on TripAdvisor. You can do this by approaching them in the lobby while they’re checking in, in elevators, in their rooms, in the dining area or at the end of their tour. These are just a few ways of reaching out to them. You can also conduct internal surveys to determine the levels of customer satisfaction. Polls done through e-mails no longer work so it’s better to encourage a customer to go directly to a peer review site a couple of days after their stay.
Tips for raising your TripAdvisor Rankings
- Monitor social activity to identify new customer reviews
- Give staff a deadline for responding to negative reviews
- Use a standard template to respond to all negative reviews
- Leave a personalised message to thank people for their positive reviews
