What good is a brand with incredible products and unmatchable service if no one is aware of its existence? The answer should lead you to ask why is brand awareness important? That’s what we’ll get to while laying the foundation for strategies to increase your brand awareness.
Simply put, the objective of a business is “to make a profit”. Profits are more likely when the audience is aware of the commodity or service being offered for sale. This is why we see companies in virtually every field spending millions of dollars on marketing and advertising to capture attention and increase their brand awareness. Even though brand awareness isn’t a direct component of sales, it’s hard to deny that it most definitely has an effect on the number of sales one may achieve.
Brand awareness isn’t just about being known. It’s about how seamlessly a person may think of your brand when they see or hear something in particular. The phrase “Just Do It.” Brings just one company to mind – Nike. You don’t need to mention sports, athletes, shoes or anything typically associated with Nike. The phrase on its own is recognisable as a Nike phrase. With that being said, here’s what you can do to increase your brand’s awareness.
Add Some Personality
Adding personality to your brand is one of the easiest ways to not only stand out from the crowd, but also to give your audience something to recognise your brand by. This can be achieved by bringing an influencer on board. Having an actual person whose attributes are aligned with your brand is vital in creating a look and establishing a brand. For smaller brands though, carefully considering the words used in social media posts is important.
Video Content
YouTube Shorts, Tiktok and Instagram Reels are a good indication that short form video content is making
waves in many online spaces. Videos are naturally more attractive to the eye, and they also present more opportunities for creative expression. What works for most brands in video formats is to keep the content casual and lighthearted.
Consistency
Firstly, we’ll acknowledge that some brands do well simply by being in the public eye every few months; even years in some cases but for those of us trying to establish and build a brand from the ground up, consistency is key. Consistency can be thought of as how often you run promotions or ad campaigns, or even general social media postings. It can also be taken as having a consistent theme in your output – visual, written and everything in-between.
