Heineken, the original sponsor of the original Saint Lucia Jazz Festival is the official beer and Gold sponsor of the revamped, Saint Lucia Jazz and Arts Festival. Through its sponsorship, Heineken has been committed and has provided support and assistance in bringing the 22-year-old Festival to Saint Lucians and visitors alike, island-wide.
The Festival, which continues to exceed expectations year after year, along with Heineken, the world’s leading beer, continues to create a dynamic synergy that brings the best festival experience, found right here in Saint Lucia.
The “Fringe” events having grown in leaps and bounds have earned a place as an integral part of the Festival. For many visitors, particularly those from around the region, as well as many Saint Lucians, the collection of community events has become “their” Jazz, bringing visitors and locals closer together to appreciate great music as well as the cultural heritage of the island.
In light of this, Heineken is not just a sponsor of the main-stage events, but also a major sponsor of many of these community events, taking place in various parts of the island. These include ‘Jazz in the South’ in Laborie and Vieux Fort; in the East, Heineken is happy to support Fond D’or Jazz with headline act, Kassav; to the North, the reemergence of ‘Jazz on the square’ and ‘Jazz on the Grill’, to name a few.
Heineken is thrilled, that over the past 21 years has been able to help facilitate new innovations and growth within the spectrum of the Festival. With Saint Lucia Jazz and Arts Festival, the hottest ticketaround, it is only fitting that the coldest and official beer, Heineken continues to partner with this great event all over the island from April 30th to May 12th as we celebrate 22 years of great people, great music, great food on one great island with one great beer, Heineken.
