Many of us may have received LinkedIn invitations from close friends and family urging us to join the social media network, but are unaware of the website’s capabilities. We probably perceive of it as just another of those online fads. Well it’s not.
Launched in May 2003, LinkedIn currently ranks third in the world’s most popular social network sites. It is the most popular website where professionals can build their business network. Unlike the other social media websites which don’t have much depth, or may be all over the place, LinkedIn targets a specific demographic (professionals). When it comes to business, LinkedIn is the most important social media website to connect businesspeople and professionals.
Each professional profile is broken down into various categories such as Experience, Skills & Expertise, Education, Additional Info and Honours & Awards. Once accurate information has been entered in the respective fields, your profile can become the perfect marketing tool to showcase your professional ability.
Employers and job seekers can take advantage of LinkedIn’s network to scout for new employees. You can also create job postings on the website. Many LinkedIn users have found job opportunities through the social media giant.
Here are ten reasons why you should use LinkedIn:
- You can use it as your online CV
- It can help you build strong professional relationships and networks
- Users can upload a profile picture so employers can match the face to the skills set
- Employers can use the site to post jobs available at their company or institution
- Linkedin is accessible on all online platforms, including smartphones
- Business owners can use it to create awareness of their business and enhance their image
- It can help drive traffic to your website
- You can use the site to market your business or institution
- It’s a great way to strengthen business-to-business (B2B) relationships
- LinkedIn is an ideal tool for interaction and asking questions, and to gain insights. It can also be used for research.
