If you’re not a millennial, then Snapchat probably seems like a huge waste of time. However, more and more businesses are taking interest in this platform as a marketing medium. Although Snapchat is still trailing behind the other platforms such as Facebook and Instagram, the social network does present unique marketing opportunities. So, in this article, we’re going to explore the different aspects of Snapchat marketing, so that you can see if Snapchat is the right platform for your business.
The Audience is Young
The first thing you need to know is; Snapchat marketing is NOT for everyone. Currently, the social media platform has about 188 million active users, with most of those users ranging from ages 12-34. So, if your goal is to reach a younger audience, Snapchat is great. If not? Then your time and money would be better invested in other social media networks.
Content Should be Fun and Relevant
Snapchat is meant to be fun and engaging, so that needs to be reflected in the content you post. Examples of things you can do include behind the scenes clips, exclusive videos/image content, contests, product previews and promotions. You can also have customers send in videos of them using your products so it can be featured on the account. This is very cost- effective because it does not require any advertising expenses; all you need is your smartphone!
Consistency is Key
Snapchat can be described as a “live in the moment” platform. Content posted only lasts for 24 hours and is then automatically deleted. Therefore, businesses must post new content daily to stay active and relevant. However, do not go overboard (posting 20 times in one day isn’t effective). Keeping the account active can be difficult, especially for businesses where workers aren’t tech savvy or there is not a designated staff member to manage social media
Promoting Your Snapchat Account With Other Social Networks
Ironically, for your Snapchat strategy to be effective, you’ll need to promote it on other social networks. Due to Snapchat’s layout, gaining followers solely through the platform is difficult. So, by promoting your Snapchat content on your other social media pages, you build your Snapchat following as well as provide extra content for your other accounts.
Call to Action
As with any social media platform, you should always give your audience a call to action. This is when you prompt your followers to do something, e.g. “Call us today at…” Since Snapchat doesn’t have bios like Facebook or Instagram, you’ll have to include your contact info in your stories. You can also include links in your stories. Users can get access to the link if they follow the prompt at the bottom of your story to “swipe up.”This is a great way to get traffic to your website.
