Presently, facebook is the most popular social media network with over half a billion users logged on daily! This social media – which is free – makes for an effective marketing tool for your business.
In Saint Lucia, the population is approximately 176,000, 57,080 of which are facebook users. This means it is possible for a business organisation to reach at least 30% of the population through the social media giant. Therefore companies can advertise products and services and post information, through this medium for greater exposure.
A company’s facebook page can achieve its marketing goals by making regular postings such as relevant status updates and picture and video uploads. These should be interesting as those are the ones that are more likely to be shared, commented on or ‘Liked’ which increases the page’s reach. This can help acquire more fans who are potential customers for the business.
Here are 10 reasons why facebook is important to your business:
- Facebook can increase traffic to your website or physical location
- Currently it is one of the cheapest means of advertising
- Majority of business customers use facebook
- It is a way for your business to engage with customers
- Your business’s credibility can be built using this social network
- Fans can learn about a business via its facebook page
- Can help users to locate your business
- Fans who ‘Like’ business pages constantly receive updates, once the organisation makes updates
- Aids in company branding
- Companies can inform their customers regularly through posting updates on the business page’s wall
