What are Google Ads?
Google Ads, commonly known as ‘AdWords’, is an online advertising service created by Google. It is designed to help you make use of a continuously growing digital environment to advertise your business to potential customers, right from their computer screens and other digital devices.
With AdWords, you choose a daily budget for each campaign based on your advertising goals, the average amount you can afford to spend daily and on the number of people who click on your ads and visit your business website. As a plus, you have total control over how much you wish to spend.
If you browse the internet or use Google Search, you’ve probably seen a Google Ad on either side of the content from the websites that you’ve visited.
Or maybe you’ve seen Google ads pop-up as a small banner on a YouTube video featuring a new song that’s soon to be released… sounds familiar?
All of these are products of the AdWords program but they are just some of the advertising tools that Google offers to help businesses improve their online marketing.
How does Google Ads work?
Google Ads are based on keywords. It’s simple; you choose a number of keywords that you wish to associate with your product or service and then when someone searches on Google with any of those keywords, your ad is likely to pop up at the top of their search results.
If you haven’t yet visualised the vast number of possibilities available to your business with the AdWords program, here’s why you should consider investing in it.
Why should I use Google Ads?
This program opens up your business to any and everyone using the internet. In fact, Saint Lucia has a population of approximately 170,000 with an internet penetration rate of 87.2 percent. This means that 109,370 people are prime targets to view your Google Ad based on your keywords.
As you could imagine, using Google AdWords effectively can be very beneficial to a business in terms of capturing the attention of potential customers and partners. However, it is important to remember that not all businesses using Google Ads will experience the same results, and some will have greater success than others. Nevertheless, if you have a target audience, when done correctly, Google AdWords can work wonders for you.
Where do I get my own Google Ads?
How do you go about getting your own Google Ads? Over at 123 Digital Limited, Google Ads has been a staple in DAZZLE Magazine’s online advertising. Have you seen our ads? You can get your own Google AdWords plan set up with us. Visit us at the Evergreen Plaza in Rodney Heights or call 452-0123 for more information.