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Lamar & Shameela – Energizing St. Lucian Nightlife

Over the last six years, St. Lucia has seen many nightlife locales come and go. Some last for a few years, others for a few months.

Many St. Lucians have been searching for nighttime dining and entertainment spots that would make them feel at home and where they could be themselves, besides the normal Gros Islet Street Party. Usually, there is a dry spell in the calendar of events for the year, with the majority of parties happening around the months of June and July. In 2011, a local brand emerged on the scene, adding excitement to Saint Lucia’s night and party life like never before.

Meet Lamar Sifflet and Shameela Rambally, the faces behind the brand ‘Verve’ —the latest addition to St. Lucia’s nightlife landscape. Continue reading

ROCHAD ‘Kiedel’ SONNY Talented, Ambitious and in Control

A good life is when you smile often, dream big, laugh a lot and realise how blessed you are for what you have.” – Kevin Heart.

He is the host of the mid-morning Vybe on Vybe Radio and co-host of Choice TV’s “Thursdays of Christmas.” A seemingly jovial young man who says he is quite shy, Rochad Sonny, popularly known as ‘Kiedel,’ is a multi-talented young Saint Lucian gifted with musical, acting and videographic talents. Dazzle recently had the pleasure of sitting down with him for a peek inside his world to see what makes him tick.

Dazzle: Describe Kiedel for our readers.

Kiedel: I am an entertainer. My medium for entertaining is acting, music and cinematography.

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Janelle JOYEUX – The Gorgeous Talent behind Sweetdreams Custom Cakes

Seeing the bursts of pure joy, excitement and satisfaction from a client is what Janelle Joyeux lives for.

Sweetdreams Custom Cakes, which she’s had for 13 years, specialises in serving up anything that can be laid on a dessert table with a unique touch to each masterpiece.

“It’s about giving all that you have and then a little extra. But doing this everyday doesn’t feel like work because it’s what I truly love to do,” says Janelle.

Although Janelle grew up in a home of bakers and cooks, it wasn’t always her dream to follow the footsteps of her aunt and mother. Dazzle Magazine was lucky to get a spot in her busy schedule to learn more about her compelling story.

How  did  Sweetdreams  Custom Cakes start off? Continue reading

Kwame DJ VIPER: Bridging the gap between his dreams and reality

It all really took off when Kwame Spooner got the chance to DJ at one of his friend’s house parties. Back then he was simply known as DJ Sweet Fudge and only took it up as a hobby because he loved music. Fast forward through countless hours of studying his craft plus experience in the field, DJ Viper is cleverly balancing life as a DJ while chasing his dream of being a lawyer. He’s travelled near and far; to Grenada and New York, as well as Miami… carrying his brand across borders and gaining recognition from prominent New York DJs. There’s more to his epic journey though, here’s what DJ Viper is all about: Continue reading

Anya Whitfield – Juggling Work and Family Life and Holding it all Together

A mother of two sons, Anya Whitfield prides herself on being a devoted mom and, as she so proudly put it, her husband’s number one fan and supporter.

A certified chartered accountant, Anya has been the Operations Manager at Mediazone Productions Inc for the past four years. She once dreamed of becoming a model and actually gained some experience in that field during her latter days at St. Joseph’s Convent, and later as a student at Sir Arthur Lewis Community College. While this might lead one to think that she was your typical teenage girl with fairy tale dreams of living the life of a virtual princess, her career aspirations were nothing typical for a girl back then. It was certainly an unconventional choice given the stereotypical views people in small societies like ours tend to have of women’s role in the workplace.

Dazzle had the pleasure of speaking with Mrs. Whitfield to learn more about this driving force behind Mediazone Production who has shown herself to be one of those ambitious young female professionals striving to shatter glass ceilings while balancing work and family life.

Dazzle: As a youth growing up, what were your aspirations? Continue reading

O’Neal “O’Jay” Joseph – Music Man Making Waves on the High Sea

For many St. Lucian youths who grow up yearning to be musicians, nothing gives them greater pleasure than the thought of devoting their lives totally to doing what they love.

Resentful of the idea of wasting their talent, they’re convinced that there’s more to life than holding down an eight-to-four job and staring at a computer screen. Their ultimate dream is getting discovered by one of the world’s leading record labels, performing at shows before thousands of adoring fans, and becoming rich and famous. Nothing seems to deter them, least of all the views of friends and family warning them against giving up a steady job for what seems like a pipe dream.

O’Neal “O’Jay” Joseph, popularly known as O’Jay, is a young St. Lucian musician who is living his dream and proving that if you want something badly enough and work at it hard enough, ultimately your dreams will come true.

O’Jay – like numerous other Caribbean musicians – has discovered that there are other ways to make a good living from playing music besides becoming a world-famous, super rich musical superstar.

One way is by playing for tourists aboard a cruise ship. An accomplished keyboard player who is passionate about music, O’Jay is also the leader of the four-member band, Protégé, which he put together. They perform on the TUI Discovery cruise line. Continue reading

Masana Morisson – ‘I was Destined for Radio’

A wise Woman wishes to be no one’s enemy; a wise woman refuses to be anyone’s victim”. – Maya Angelou

Masana Morrison the morning voice on The Wave radio station has displayed her wisdom by capitalizing on every opportunity that came her way to solidify her place as one of St. Lucia’s top radio personalities. Moreover, she has the distinction of being the only radio broadcaster to serve as a spokesperson for both mobile providers.

Dazzle Magazine sat down with Masana to get the full story.

Continue reading

Daran Rosemond – Kink Imprints: the Fashion House of Unique Styles and Self Discovery

In today’s world, standing out is perhaps our biggest underlying goal in everything that we do. We all aspire to emulate something or someone, but our uniqueness  ultimately shines through everything that we do. But how does one stand out in a crowd wearing similar threads? The answer is Kink Imprints. From t-shirts, to jeans, caps, bags, and plenty of accessories in-between, all of them can be customised to show your style at this popular store. Dazzle Magazine got the chance to chat with the brains behind the business…

Daran Rosemond is an entrepreneur of a T-shirt printing and accessory business called Kink Imprints.

Daran: The way I see it, an entrepreneur is someone who’s a risk taker; who would do whatever it takes to climb and succeed in whatever field they’re in.

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The Wavemakers: James & Jesse Reinvent Local Photography

Back in the old days, we all used to enjoy going to photo studios to have our pictures taken.

Sometimes we would have to wait days and even weeks to receive our cherished photos, which we would then place in albums for our future viewing pleasure.

Fast forward decades later; photography has transitioned to instantaneous digital snapshots. With the advent of social media, especially apps like Instagram, photography has become a worldwide phenomenon.

In recent years, St. Lucia has seen an influx of photographers; currently ninety-two and counting. Many of them use social media to their advantage, establishing themselves as household names and gaining popularity for their work. One such brand is none other than Wavemaker Photography, which emerged on the scene in 2013.

Wavemaker Photography has since established itself as one of the most successful brands in St. Lucia. Their big break came in 2015 when they were awarded a photography contract by the St. Lucia Tourist Board for the St. Lucia Jazz and Arts Festival.

Wavemaker specializes in events and portrait photography with the emphasis on aerial photography and cinematic headshots. They have worked with the likes of Digicel, Flow, IGY, Verve Events, Bay Gardens and Capella Marigot Bay. James Adjodha and Jesse Evans – two close friends – are the brains behind the business. Continue reading

Nicole de Gale NikkiBeides Makes Chic Jewellery Affordable

NikkiBiedes produces a range of pieces, including necklaces, bracelets, anklets, body chains and earrings beautifully crafted   from   semi-precious    stones,

pearls, glass beads, silver, 14K gold and vermeil. There is something for everyone; children, adults, lawyers, doctors, college students… you name it! Intrigued by her five-star quality work, Dazzle could not miss the opportunity to take a peek into the fascinating realm of NikkiBiedes. Dig in!


Dazzle: Where did the idea for NikkiBiedes come from?

Nicole: I decided to get back in touch with my creative side after having quite a bit of free time on my hands. One day I was flipping through a magazine and saw these necklaces that I really liked and wanted but had no idea where to buy them. So I found some beads and started making my own pieces and before I knew it, I had made 40 necklaces. I attended the christening celebration for my friend’s daughter, wearing my necklaces. Everyone loved them and wanted to know where I got them from. Needless to say, they were surprised when I said I had made them. The next question was how much do you charge? I had never thought of selling my creations. And although making just one of these necklaces took me 30 minutes, I sold them at $5 for three. Word got around and the orders started pouring in. People started calling me NikkiBiedes for fun and then my fiancé also started calling me that, so I decided to brand my craft using that name.

Continue reading

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