Rebranded as the Saint Lucia Jazz & Arts Festival, the premiere event on the local calendar was officially launched Thursday January 31st, 2013 at the William Jefferson Clinton Ballroom, Sandals Grande St. Lucian Spa and Beach Resort and was broadcast live on radio, television and online. Now in its 22nd year, the Festival, complete with a brand new logo, will include a broad creative component. Since announced, the big music names that have had everyone talking about the 13-day long Festival taking place from April 30th to May 12th 2013 are ‘R&B King’ himself, R. Kelly, Akon, Ginuwine and The Jacksons. Continue reading
Heineken, the original sponsor of the original Saint Lucia Jazz Festival is the official beer and Gold sponsor of the revamped, Saint Lucia Jazz and Arts Festival. Through its sponsorship, Heineken has been committed and has provided support and assistance in bringing the 22-year-old Festival to Saint Lucians and visitors alike, island-wide.
The Festival, which continues to exceed expectations year after year, along with Heineken, the world’s leading beer, continues to create a dynamic synergy that brings the best festival experience, found right here in Saint Lucia. Continue reading
Have you ever been to a river lime, a real river lime, a Piton river lime? Piton Beer is preparing to host its highly anticipated and first Piton river lime for the year. St. Lucians have been waiting anxiously and the wait will be over soon. On February 22nd, 2013, Piton will be treating St.Lucia to an Independence River Lime in celebration of the island’s 34th year of Independence.
The venue will be in a colourful village on the West coast, Canaries, Moon River to be precise. The location is ideal to entertain the mass crowd that Piton events draw.
The event will highlight everything St.Lucian, with entertainment by a popular solo group, homegrown artistes like Mongstar, Ambi, Soca Psycho, J Budz and more. Live band music, popular DJs and local food by the river bank!
The event will be a memorable one as Piton seeks to deliver a holiday lime like no other! With Piton beer on special throughout, and lots of prizes and giveaways, Piton lovers will be in for a major treat. Kick-off time is 2:00 p.m.
Remember “Enjoy Piton responsibly”.
The Windward & Leeward Brewery is very proud to introduce Desperados, the first tequila flavoured beer. Desperados is a cutting edge, modern alternative to other conventional drinks! It is a highly refreshing, gold coloured and full-bodied lager, with the extra kick of tequila. With its distinctive combination of beer and tequila, Desperados revolutionises drinking codes and shakes up traditions in the beer market. It is positioned between international premium lagers and spirits by using spirit imagery and successfully finding sources of growth in both categories.
Desperados will be available in its 33cl iconic premium bottle, which provides consumers with a highly sensorial experience through its engraving, firm shoulders, massive base and other tactile features. Its transparent bottle emphasises the product’s appeal. It is best served “super chilled” at 3-5 degrees Celsius. Cheers!