Why Customer Retention is so Important


Any successful entrepreneur or business owner is fully aware that customer retention is an essential factor in the growth of their business. In fact, customer retention acts as the supporting lifeline of a long-term business.

For something this important in business, its definition is quite simple. Customer retention is the activity that a company undertakes to prevent customers from defecting to alternative companies, or rather to create loyal, consistent customers out of everyday patrons. Continue reading

Interest Rates Basics: How they affect you


Of course, by now many of us are frantic because of the ECCB’s decision to lower the interest rates on savings accounts at commercial banks. You may be wondering, how will I benefit from this or what does this mean? No need to worry! This article will shed some light on the basics of interest rates as well as what you can and cannot expect in the near future. Continue reading

Should You ‘Pay to Play’ on Facebook?


If you own or manage a Facebook business page, I’m sure you’ve noticed something funny going on. All of a sudden less people are liking, sharing and even seeing your posts. You start asking yourself, what’s going on? Why doesn’t anyone like me anymore? What happened?

Well first off, it’s not your fault. Facebook has once again changed their algorithm, making it harder and harder for you to reach your customers or clients without ‘paying to play.’ No longer are these the good ole days when you could reach a significant number of your followers through organic reach. Despite this change, I’ve found a few clever ways to manage your page, allowing you to potentially reach your customers without using the ‘pay to play’ model. Once you develop your organic reach, boosting your odds of reaching more followers will become cheaper and easier. Continue reading

Amaze Your Customers Every Time!


Today I received the most amazing customer service!

I walked into a store and was instantly greeted by a pleasant woman with a welcoming smile. She proceeded to help with my many questions and selections. When I told her that she had provided me with the best customer service since I had been visiting that store over the last six months, she simply said with a smile, “When I go to the other stores, I am a customer too. I want to give my customers the best service possible because I want that for myself.” Continue reading

Why you need a website for your business


In an interconnected world, it’s more important than ever to have a great website for your business. More and more people are looking for products and services online or to research and find out who’s offering the best deals and prices. For this reason, a website is a must-have for any company looking to attract new customers and stay ahead of the competition.

A website can be defined as a location connected to the Internet that maintains one or more pages on the World Wide Web. The site can contain text, images, video and sound.

Websites are an excellent source of information and a great marketing tool for small businesses. However, many small businesses do not appreciate the value of owning one because they may find it to be too costly or they don’t understand its importance. Continue reading

Profitability Vs Ethics – which should come first in Business?


What are ethics and ethical standards?  Ethics is synonymous with morality, honesty and integrity. Ethics means the basic concepts and fundamental principles of human conduct which guide a person’s behaviour.  We all have some idea of right and wrong and the ‘rightness’ of any particular decision, so how does this apply to the business world and how do we establish a uniform set of rules to be followed? The truth is we can’t; the discussion of business ethics is a subjective one, for everyone brings different concepts of ethical behavior to the table.  One’s moral standards are shaped by many different things, from home environment to religious background to cultural traditions, and this variation in attitude/belief/personality subsequently creates just as much variation in the daily decisions taken by the business world.

Ethical decision making is the process of assessing the moral implications of a course of action. All decisions have an ethical or moral dimension for a simple reason – they have an effect on others (employees, competitors, customers, the public, the environment etc).  Managers and leaders need to be aware of their own ethical and moral beliefs so they can draw on them when they face difficult decisions. Continue reading

Cash flow Vs Profit – What’s the Difference?


Not everyone is familiar with the term ‘cash flow’. However, many are quite familiar with the term ‘profit’. The two represent the difference between success and bankruptcy and they are often misunderstood.

Profit can simply be defined as revenue left over after all expenses have been deducted. Cash flow, on the other hand, represent funds flowing in and out of a company as a result of payments to suppliers and payments received from customers. Cash flow arises from operating, investing and financing activities. It gives an indication of the health of a company. The business can make a lot of profit but still have a negative cash flow, thus not being able to meet its financial obligations. Profits are seen as narrow, looking at revenue and expenses over a set period. On the other hand, cash flow is dynamic, and pertains to the time the movement of cash occurs. Continue reading

Securing Your Paycheque in a Tough Economy


As economic conditions continue to threaten business survival, organisations are constantly pressured to find the most creative and cost-effective balance in order to remain competitive and profitable.

img_securepaycheque3As most of us are aware, the business of business is to maximise returns on investments. In so doing, organisations must consider factors impacting both their internal and external environments, and try to address those factors in order to improve their chances of survival. Leading businesses continue to focus on mastering the art of leveraging their internal Strengths and minimising operational Weaknesses, while simultaneously trying to capitalise on external Opportunities (however minimal). They also need to devise strategies to circumvent the impact of external Threats. However, turbulent times call for more than just ‘SWOTting’!

Continue reading

The ALS Ice Bucket Challenge – The Most Successful Viral Event of All Time


If last year I’d told you let’s pour a bucket of ice water over ourselves and then donate some money to one of our favourite charitable organisations to help raise awareness of a particular cause, you would probably say that I’m nuts.

However. this past summer this was the norm for the ALS Ice Bucket Challenge awareness campaign. Some of you may ask, what is ALS? It’s the acronym for Amyotrophic Lateral Sclerosis, a disease of the nerve cells in the brain and spinal cord, which control voluntary muscle movement.

Now some of you may be wondering, what is this challenge all about? Wikipedia describes it as ‘an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease Amyotrophic Lateral Sclerosis and encourage donations to research.’  An individual who is nominated by a previous participant must accept the challenge and then nominate a friend or relative to also take up the challenge. This campaign has been so effective that, remarkably, it has raised over US$94.3 million since July 29, 2014 according to Soon after it was launched, the challenge quickly went viral via Twitter using the hashtag #ALSIceBucketChallenge. Continue reading

Follow these 10 Steps to Start a Successful Business


I write this column because I believe there are far too few resources that directly address the non-academic hurdles young entrepreneurs face in trying to run a successful business.

Here are 10 helpful tips that I wish someone had given to me before I opened my first business.

Focus … and stay focused

Don’t spread yourself too thin by jumping at every opportunity that comes along. This limits your effectiveness and productivity.  It is better to be known for doing one thing well than for doing ten things poorly.  If you follow this advice, it will eventually enhance your reputation and serve you well as you branch out, or when the right investment opportunities come along. Continue reading


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