TripAdvisor is the world’s largest travel website, providing reviews of hotels, restaurants, attractions and other travel-related content.
It also has interactive travel forums. It reportedly has more than 60 million members who have generated over 200 million reviews.
Why use TripAdvisor?
With travellers’ increasing reliance on peer reviews to help them make informed decisions, TripAdvisor is the first website that springs to mind for holidaymakers wishing to get additional information about a particular destination, hotel/inn, restaurant or island tour they wish to experience.
Globally, travel review websites are the go-to travel resource for the majority of vacationers and business travellers and they are used by an estimated 69 percent of consumers. Next comes online travel agencies, which are popular with 57 percent of travellers, followed by tour operator sites used by 56 percent of general travellers and by 43 percent of families and friends. Magazines and brochures are the primary source of information for 30 percent of holidaymakers while 24 percent of them use social media. This means the best way to market your business to prospective vacationers and tourists is through TripAdvisor. Continue reading
In recent times it has become increasingly difficult to not only find gainful employment but to also make ends meet. The cost of living has risen to an alarming rate and many people are finding it hard to satisfy even their basic needs. As a result, they are now searching for new and innovative ways to provide for themselves and their families. Setting up a side business is an ideal way to do so.
A side business is any venture that provides someone with extra cash but does not serve as their main source of income. Many people who start side businesses do so while working a fulltime job. Becoming a successful entrepreneur requires time, dedication and persistence. There are a number of steps that must be taken now that you have decided to become an entrepreneur. Continue reading
Marketing and advertising techniques have evolved tremendously over the past five years. We’ve seen more businesses moving away from traditional forms of media (billboards, radio/TV/ newspaper ads, flyers) and they are gravitating to digital media (online advertising, Google ads, social media) to get their messages out to consumers.
The challenge most businesses face is understanding digital marketing and how to take full advantage of the new technologies since they’re more used to traditional forms of media, and are often resistant to change.
Nowadays, consumers are gravitating towards online media to obtain information, whether it be for research, education, entertainment or news. The internet is where they are gathering and businesses should always be where consumers congregate.
Consumers are watching television and listening to radio less. Due to the introduction of lightweight laptops, tablets and cheap data plans, not to mention low-end smartphones by popular telecommunication providers, consumers have 24-hour access to the internet and are now constantly online.
Entrepreneurs are essential and inspirational figures in the global market.
Any true entrepreneur knows all too well that the basic definition of being a ‘risk taker’ is a far cry from what truly defines their work ethic.
While risk taking is certainly a central factor, it does not fully characterise what motivates entrepreneurs to pursue such a career path. In order to provide you with a clearer and more holistic picture of entrepreneurship, we have put together a list of key qualities that we believe every successful entrepreneur should possess.
First off, it’s important to understand the importance of having unique leadership skills in business. While the common perception of a leader is ‘being the boss,’ a true entrepreneur knows that ordering their associates around will not produce the results they are working towards. Instead, a competent leader puts equally as much hard work and effort into the business as the employees, and adopts a ‘we’ approach instead of projecting themselves as the boss. Continue reading
You did it! Your baby is born. Months, even years in the making, your business has entered the world; you are officially an ENTREPRENEUR. Business plan…check!
Financing…Check! Location…Check! Staff…Check! Self Analysis…Check? Have you stopped to consider whether you are actually cut out to run a business and if your character and personality are actually suited for this journey?
If there is one thing I have learnt in years of working with, counseling, observing entrepreneurs and unsuccessfully trying entrepreneurship myself, is that long-term success is very much tied to who the owner/operator is at their very core. This element is not often considered, but careful review of many successful businesses can be traced to the basic character/personality of its owner. Not everyone is cut out for this, but for some…they were born to do it!
Business ideas are as varied as individuals, but whether a service, retail or manufacturing entity, there are certain basic traits that are commonly needed for all: Continue reading
We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” –Tom Peters
Personal Branding is about identifying your story and then communicating what makes you unique, relevant and different. A strong, authentic personal brand helps you become known for what you’re good at, sets you apart from the competition, and can position you as a niche expert. Developing a personal brand is similar to product branding and the process includes; defining your brand, personal brand goals and then managing all aspects of your personal brand.
Here are some steps to managing and enhancing your personal brand: Continue reading
We’ve all been taught that when we’re starting out, we should develop a business plan for our company. I’m sure when you started your business you spent countless hours working on yours. But have you looked back at it? Does it really form part of your day-to-day management and strategic planning? I doubt it. Don’t feel guilty. You’re not alone. I’ve spoken to loads of successful small business owners who haven’t given their business plan a passing thought in years; some have never even done one. That doesn’t mean they aren’t useful, just that they aren’t used properly. I’ve noted below a few suggestions on when to develop a business plan, and when to forget it. Continue reading
Search Engine Optimisation or SEO, is one of the most commonly used terminologies in discussions surrounding web design and development.
What is SEO? Search Engine Optimisation can be defined as the process of maximising the visibility of a website by ensuring that the site appears high on the list of ‘natural’ or unpaid results returned by a search engine.
This process is important as it allows users to search for your website on popular search engines such as Google, Bing, Ask, Yahoo etc. Once your website is optimised properly, it should appear in the top 10 rankings in search engines.
Search engines use various techniques to rank websites. Google, for instance, uses a patented PageRank™ algorithm that considers over 500 million variables.
Here are some elements search engine algorithms consider: Continue reading
Any successful entrepreneur or business owner is fully aware that customer retention is an essential factor in the growth of their business. In fact, customer retention acts as the supporting lifeline of a long-term business.
For something this important in business, its definition is quite simple. Customer retention is the activity that a company undertakes to prevent customers from defecting to alternative companies, or rather to create loyal, consistent customers out of everyday patrons. Continue reading
Of course, by now many of us are frantic because of the ECCB’s decision to lower the interest rates on savings accounts at commercial banks. You may be wondering, how will I benefit from this or what does this mean? No need to worry! This article will shed some light on the basics of interest rates as well as what you can and cannot expect in the near future. Continue reading