Business

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Fuzion Mas – a Glorious Blend of Carnival, History and Culture

Judging by the buzz on social media, the local carnival band, Fuzion Mas is generating lots of interest among revelers. And despite being ‘the new kid on the block’, many are convinced that they are the band to watch this year.

The band is portraying ‘GREATNESS IN THE SANDS’ – a theme that is sure to strike a chord in the hearts of St. Lucians who are proud of their African roots. It aims to resurrect the glory of Ancient Egypt by telling the stories of one of the world’s first and greatest civillisations . Continue reading

Is Google Adwords Effective – and can it Boost

What are Google Ads?

Google Ads, commonly known as ‘AdWords’, is an online advertising service created by Google. It is designed to help you make use  of  a  continuously  growing  digital environment to advertise your business to potential customers, right from their computer screens and other digital devices.

With AdWords, you choose a daily budget for each campaign based on your advertising goals, the average amount you can afford to spend daily and on the number of people who click on your ads and visit your business website. As a plus, you have total control over how much you wish to spend.

If you browse the internet or use Google Search, you’ve probably seen a Google Ad on either side of the content from the websites that you’ve visited.

Or maybe you’ve seen Google ads pop-up as a small banner on a YouTube video featuring a new song that’s soon to be released… sounds familiar?

All of these are products of the AdWords program but they are just some of the advertising tools that Google offers to help businesses improve their online marketing. Continue reading

A Rawr Experience

There is a new restaurant/winebar/cafe in St. Lucia that is throwing everything you know about dining out and date nights out the window.

Located at the Baywalk Mall, Rodney Bay, Rawr is St. Lucia’s first original fondue restaurant – a place where eating out has become a whole new experience, particularly for local diners. It is run by directors Kim Noel and Rowald Derrick. When Kim and Rowald established Rawr, their vision was to create a fun, relaxed and entertaining atmosphere where guests can enjoy an interactive dining experience and varied cooking styles, and share memorable moments with family and friends.

Additionally, the Rawr experience starts with an all- day breakfast menu; “signature” or “make ur own” salads and wraps; hot food station for lunch and ends in dinner – fondue. Alongside this, you can also enjoy the best coffees, Asian loose teas, fruit, bubble and iced teas and sweet desserts mainstream. It is an extension of FellyBelly where we offer a wider food menu with the “make your own concept”. We offer an all-day breakfast menu; salads and wraps; hot food menu (changed daily) and a dinner menu which offers fondue style cooking – cheese; meats and chocolate fondue; make your own pasta. Continue reading

Tropical Shipping Leading the Way in Freight Service and Innovation

The name Tropical Shipping has become synonymous with superior service. That’s because after providing regular container and ocean-transport services from North

America to the Caribbean for more than 50 years, the company has become the undisputed market leader in the regional shipping business.

Established in 1963, the Florida based company owned by the Saltchuk Company based in Seattle, runs a fleet of 15 steamships specialising in on-time and reliable shipping services. Tropical Shipping’s foreign flag fleet provides service from Canada to the Caribbean, serving 28 islands in the region from Guyana to Puerto Rico, to the Bahamas and destinations in between.

Tropical Shipping’s freight-shipping services are specifically designed to provide their customers with full service cargo logistics, warehousing and consolidation, as well as cargo insurance, using state- of-the-art facilities in select seaside ports. Continue reading

Grooming Plus Barber Salon: Classic Barbering with a Modern Twist

For most of us, a barbershop is a place to freshen up for a business meeting or for the new school year, or just to enjoy the social setting that often comes with most   barbershops.

However, since its establishment in April 16, 2016, Grooming Plus Barber Salon has consistently offered more than just the typical barber services of a haircut, a hairline ‘mark’ and shave, and eyebrow shaping for the ladies.

Even before he opened for business, founder and owner, Gerard Townsend had envisioned a barber salon that would be a haven of comfort, relaxation and pleasure – a place where his clients could kick up their heels, sit back and enjoy the professionalism of his service. The amount of effort, care and attention he puts into every aspect of the business is clearly intentinal and proves that Gerard is determined to make Grooming Plus Barber Salon a cut above the rest.  Continue reading

Times are Changing – Why Not Change your Marketing Strategy

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.

It’s about building relationships that cultivate loyalty. The result may yield more sales but customers want authenticity in their business relationships. A smart marketing strategy can make the difference between solidifying customer relationships and losing them. Often, the first step for a business leader is knowing where to start.

With modern social media and other Internet tools, marketing dollars can be stretched to maximize ROI (return on investments). With simple analytics, businesses can collect useful data about clients and their needs and uncover patterns of behaviour that can refine marketing efforts over time.

In addition to becoming familiar with the array of available online tools, it helps to have a clear, centralised marketing message that includes precise information about your service or product. Potential customers also need to know how to best follow up for more details. Continue reading

Bank Losses are Not the End of the World

In recent times several banks locally recorded losses on their books, sparking debates among people from all walks of life. Everyone seemed to have an opinion on what should have been done and why losses were recorded.

The sad reality is that not many people are informed about the reasons why banks, in particular, continue to record losses over a consistent period of time. It is very important that everyone pays attention to what goes on with our banks but one should not panic because of mere public perception. Panic can cause chaos and make things more complicated for a bank. The purpose of this article is to highlight a few ways in which banks record losses and become insolvent. Continue reading

B2B vs B2C – Why You Should Know the Difference

Aspiring entrepreneurs are sometimes given vague advice on what method of operation would be best suited to the product or service they wish to provide.

While the entrepreneur should ultimately be the one making this decision, the reality of it is that not every new entrepreneur has a detailed knowledge of such matters. Fortunately, we’ve gathered the information you need on B2B and B2C ventures and why you should put careful thought into deciding the path that’s ideal for your business.

The most effective way to understand each of these two business elements is by comparing them within their own space. Continue reading

How to Make Social Media Work for Your Business

We can, no doubt, all agree that technology is an important tool, and through it, one is able to capture the attention of their target audience.

According to Internet World Stats, as of June 30th, 2016 the penetration rate of internet access in the Caribbean is 43.7% and 66.5% in St. Lucia. Moreover, Facebook alone has a user base of 10,972,840 in the Caribbean. More specifically, a large 88,000 of St. Lucia’s population actively uses Facebook. For an entrepreneur seeking to break through the digital world with their business, this is both a promising prospect and a challenge.

It is prudent for small businesses to have an extraordinary display, distinguished presence and unlimited but carefully crafted promotion on social media. Continue reading

How to Use Instagram to Boost Your Brand and Drive Sales

instagram

Social media has become one of the most powerful communication platforms, popular with both everyday people and many of the great leaders of our time.

But what about the entrepreneur trying to launch or grow their business? With over 20 popular social media sites available to users, trying to choose the right one to launch your digital marketing campaign could seem a bit overwhelming. Fortunately, we can provide you with some insight into what is perhaps the most effective of these sites – Instagram – and how you can use it to your advantage.

Hosting over 500 million active users scrolling through countless feeds, no matter what kind of goods or service your business offers, you can find your target audience on Instagram. The following tips should get you off to a good start. Continue reading

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